Lyft — Ride Responsibly

Fresh out of pandemic lockdown, people across the country were ready to shake off the rust and hit the streets. Lyft wanted to remind them that their go-to designated driver was always just a few clicks away.

Roles & Responsibilities:

  • Digital & OOH ad copy

  • Radio/Spotify scripts

  • Voice actor casting

Digital & OOH

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Radio & Spotify

Script: Research shows that when Lyft enters a market, rides increase, and DUI incidents decrease. In fact, 60% of Lyft riders say they are less likely to drive under the influence because of Lyft. Choosing to ride responsibly leads to happier hours for you and those around you. If you’re drinking tonight, let Lyft drivers do the driving. Find out more at Lyft.com/ReduceDUI

Script: 60% of Lyft riders say they are less likely to drive under the influence because of Lyft. If you’re gonna be drinking, make sure to designate Lyft drivers this holiday season. Find out more at Lyft.com/ReduceDUI

Client: Lyft
Agencies: Swell Inc., Unearth Campaigns