Lyft — Ride Responsibly
Fresh out of lockdown, people were ready to make up for lost time with late nights, big plans—and maybe a couple drinks. Lyft wanted to do more than remind the public that a fun, reliable ride was still just a tap away.
This campaign heavily targeted Democratic policymakers, staffers, and other key leaders—making sure they recognized Lyft as a real partner in public good.
Roles & Responsibilities:
Digital & OOH ad copy
Radio/Spotify scripts
Voice actor casting
Digital & OOH
I helped craft sharp messages that got the point across fast enough for commuters, catchy enough for scrollers, and compliant enough to keep legal happy.
To make sure the right people saw it, we took over Union Station and Capitol South Station in DC—exactly where policymakers and staffers would be looking.
Radio & Spotify
Script: Research shows that when Lyft enters a market, rides increase, and DUI incidents decrease. In fact, 60% of Lyft riders say they are less likely to drive under the influence because of Lyft. Choosing to ride responsibly leads to happier hours for you and those around you. If you’re drinking tonight, let Lyft drivers do the driving. Find out more at Lyft.com/ReduceDUI
Script: 60% of Lyft riders say they are less likely to drive under the influence because of Lyft. If you’re gonna be drinking, make sure to designate Lyft drivers this holiday season. Find out more at Lyft.com/ReduceDUI
I assisted on casting and scripting for radio ads that made the case for responsible rides. All delivered with Lyft’s trademark positivity and warmth.
Impact
The campaign put Lyft’s message in front of the right people at the right time. With over 5M impressions and 316,126 engagements, the creative didn’t just get seen—it got people talking.
