Real CA Cannabis

Nearly 60% of California adults consume cannabis, but most don’t know illegal dispensaries still exist—let alone how to avoid them.

We created the Real CA Cannabis campaign to educate consumers on the risks of buying from illegal dispensaries and make it easier than ever to find legal retailers Cali-wide.

Roles & Responsibilities:

  • Digital & OOH ad copy

  • Web copy & UX copy

  • Web content entry & QA

  • Video & audio ad scripts

  • Voice actor casting & live recording direction

  • Influencer content review

PSA video

Digital & OOH

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Web/UX

Radio & Spotify

Script: Licensed dispensaries sell quality cannabis that meets consumer protection standards. Illegal shops don’t. Real California Cannabis helps you tell the difference. Verify before you buy at Real.Cannabis.CA.Gov. That’s R-E-A-L dot C-A-N-N-A-B-I-S dot C-A dot Gov. Paid for by the Department of Cannabis Control.

Script: Support comes from the California Department of Cannabis Control, reminding consumers that only licensed dispensaries sell cannabis regulated for consumer protection. Illegal shops don’t. Real California Cannabis means locally sourced, environmentally safe cannabis you can trust. Visit Real dot cannabis dot C-A dot Gov to verify retailers near you.