The CA Homeless Housing Needs Assessment

Over one-third of unhoused people in the United States live in California, yet CA leaders never did the research to answer the question: “What would it take to solve homelessness?”

So CSH and California Housing Partnership did it for them. The California Homeless Housing Needs Assessment provides the facts and figures necessary to craft housing policies that actually work.

We created a sub-brand and launch strategy for the assessment to get it in front of the people who could do something about it.

Roles & Responsibilities:

  • Content strategy & production

  • Digital & OOH ad copy

  • Web copy & UX copy

  • Web content entry & QA

Digital & OOH

Web/UX

Social