Let’s face it: No one likes political ads. Political memes, on the other hand? That’s a different story.

Tapping into a tradition as old as US politics itself—from 19th century political satire to the 2020s “Dank Brandon” era—I built and executed digital ad strategy rooted in one rule: “Don’t make it look like a political ad.”

With classic and trending meme formats, I created punchy, highly shareable content that resonated across our audiences—from disillusioned college kids to suburban moms—pushing facts about Kamala and other women Democrats in a way that felt subversive, so the truth could move as fast as misinformation.