The People’s Project

We created a sub-brand for The LA Fed to launch a mutual aid network designed to help LA County communities look out for each other.

The People’s Project was born as a digital space for organizers, volunteers, and neighbors to share, learn, and grow together.

Roles & Responsibilities:

  • Content strategy & production

  • Brand voice development

  • Web copy & UX copy

  • Web content entry & QA

Web/UX